Direct Sharedeal Limited


To: Direct Sharedeal Limited
Of: 2nd Floor
4 West Regent Street
G2 1RW
Date: 17 February 2010

TAKE NOTICE: The Financial Services Authority of 25 The North Colonnade, Canary
Wharf, London E14 5HS (“the FSA”) gives you final notice about the requirement to
pay a financial penalty:

1.1. The FSA gave Direct Sharedeal Limited (“DSL”/”the Firm”) a Decision Notice dated
15 February 2010 which notified the Firm that for the reasons listed below, the FSA
has decided to impose a financial penalty of £101,500 in relation to DSL pursuant to
section 206 of the Financial Services and Markets Act 2000 (“the Act”). This penalty
is for breaches of Principle 3 (Management and control), Principle 6 (Customers’
interests) and Principle 10 (Clients’ assets) of the FSA’s Principles for Businesses
(“the Principles”) and Rule 12.6.5R in the Supervision manual of the FSA Handbook
(“SUP”) between 29 October 2007 and 31 March 2009 (“the Relevant Period”).

date added: 03/10/2012

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Mis-sold Shares Limited is regulated by the Claims Management Regulator in respect of regulated claims management activities Licence number CRM:30945


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A claim for mis-selling can arise if you have suffered losses as a result of negligent advice from a stockbroker or IFA.


  • Did you complete a fact find?
  • Were you over exposed in high-risk shares?
  • Were you pressurised to buy?
  • Were you told that they owned the shares and had a mark up / mark down?
  • Were recommendations suitable?


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